2019
LNZ Group will create Ukraine's first agricultural online store, LNZ web, from the official distributor «LNZ-MARKET».
«The world does not stand still, and sooner or later everything will move online. Global experience shows that platforms such as Amazon, Alibaba (Aliexpress), or our own Rozetka and ALLO are developing rapidly and are very popular. People want to order simply, conveniently and quickly, and online retail offers these advantages,» noted Viktor Kravchenko, head of UNIVERSEED in Ukraine and head of the LNZ Web platform at «LNZ Group».The goal of creating such a platform is to give medium-sized and small farmers the opportunity to obtain products from internationally recognized brands at the same price as large agricultural enterprises, without intermediaries.
«LNZ Web is the first official agricultural distributor in Ukraine that is available entirely online. Fair prices for original products, official and original goods whose authenticity is confirmed by certificates, agronomic advice and support,» said LNZ Web project manager Mykola Mandra.
Our task is not only to sell the right product, but also to inform buyers and make them more knowledgeable. For this purpose, we have an agronomic support department that is always ready to help solve a farmer's issues via chat or phone. The department also prepares useful articles with agronomic advice and videos.
The website offers protection programs for various crops, as well as a detailed hourly agronomic weather forecast for 7 days, with recommendations on the timing of sowing and spraying.
«We want to reach small farmers with a total land area of 10 ha, whom our managers, for various reasons, do not visit, and thus increase our presence and market coverage. Clients can contact us in the way most convenient for them: by calling the call center, via chat, feedback on the website, social networks, Telegram, Viber. And we are not going to stop there: if our clients need additional communication channels, we will definitely use them,» emphasized Mykola Mandra.
In the second half of 2019, the online store will be put into commercial operation, and by the end of the year it is expected to become one of the first online distributors for medium-sized and small farmers in Ukraine.
In 2020, the online store will expand into a trading platform similar to prom.ua or rozetka.ua, for selling a wide range of goods for farmers, such as machinery, spare parts, equipment for warehouses and grain elevators, etc. Therefore, LNZ web is open to cooperation proposals.
«We plan to become one of the first agronomic online stores. This is one of our first goals and the first stage. We have just launched the platform and plan to add new features, such as an agro-calculator that will help farmers calculate profit, news from various sources, and a free mobile app for convenient management of fields and farms, which will be available to any user, regardless of whether they are an LNZ web client or not,» added Viktor Kravchenko.
According to him, the creation of our resource is an important step towards raising farmers' level of knowledge, improving the availability of quality products and developing the country's agronomic market as a whole.
Sooner or later, Ukraine will arrive at diversified communication with clients:
- purchasing exclusively online;
- calling a consulting agronomist online;
- exclusively face-to-face communication.
And LNZ web will help make this transition as convenient and clear as possible.
Source:kurkul.com
