2025
For over 10 years now the director of the Ternopil office of the company LNZ Group Ihor Rudenkyi has been working in the agricultural sector. Earlier he could not even imagine that his activity would be connected with agro.
Over time, gaining experience in sales, he began to take a more detailed interest in the industry, and now asserts that he did not make a mistake with the choice of profession. Ihor Rudenkyi develops as a leader and manager every day. During his time working in this field he has learned to forecast the needs of farms in advance, gained the necessary knowledge, met interesting people, built up connections with many clients.
He is inspired by the feedback of farmers. Their sincere and kind words about the work, the products of the company LNZ, motivate him to work even better and help farmers achieve worthy results.
A focus on long-term cooperation with the client
Today the managers of the company's Ternopil office have already reached the level where it is no longer necessary to search so actively for clients as before — they find themselves, since "word of mouth" works. And when a manager visits a farm on his own, he knows in advance whom he is going to. He analyses the client: where they are located, how they work. Accordingly, then contact is established with the farm, and later — strong cooperation.
The head of the "Agrocompany Druzhba" LLC Leonid Tsvyk relates that the cooperation with LNZ Group completely satisfies him. The partner provides such offers as suit specifically his farm. For the 2024 season they ordered very many maize hybrids. The plants looked good in the field, even better than some competitors', notes Leonid Tsvyk. At the end of last year the farm summed up the results, and the results pleasantly impressed. So "Agrocompany Druzhba" plans to increase the volume of orders from LNZ Group this year and in the future.
The team — like a single mechanism
Ihor Rudenkyi's team includes about 10 people (managers, warehouse workers and accounting), and they all work like a single mechanism. They have already built up their client base. They cooperate with farms with different land banks, one manager works with 30-50 permanent clients.
Each of them plans a certain volume of sales, purchases per month, and the office director brings all this data together and analyses it. One of his areas of responsibility, especially in the spring period, is logistics, control over the supply of the necessary products from the company's central warehouse to the regional one. Ihor Rudenkyi plans orders from clients in advance, since, if a farmer needs something urgently, he will be able to quickly obtain the necessary product or seed.
From March to May the managers have the hottest period, when there are many orders and constant shipments of products to clients are going out.
The problems are common to all participants of the agro-sphere, but effective solutions overcome them
Workers of the agricultural industry often face weather obstacles that affect the quality of the work. Sometimes plans have to be changed, to react in advance and quickly. Such factors do not depend on a person, and they have already learned to adapt to them.
The problems in agro are different every year, says Ihor Rudenkyi. For example, in rapeseed crops the cutworm is often found, which in 2024 was maximally aggressive, in summer the mite also caused damage. So the managers of LNZ Group had to apply considerable effort in order to provide clients with quality insecticides and acaricides.
In connection with the weather changes, atypical diseases are already approaching the Ternopil region, which are becoming the norm. Every year the sum of effective temperatures grows, precipitation is often lacking, or, on the contrary, it is very abundant. There are also hailstorms that knock out sown areas, and accordingly the harvest perishes.
With the unfavourable weather conditions, agricultural producers try to fight by changing production technologies, introducing measures aimed at improving crop yields. At "Agrocompany Druzhba" LLC they noted that the soybean yield grew, and it did not decrease on other crops either, which were affected by the dry weather. All this thanks to the coordinated actions and the help of the specialists of the company LNZ Group. The head of the farm Leonid Tsvyk notes that the products from the supplier help to keep at a high level, the products have proven their effectiveness, so there are all the prospects for further cooperation.
In the portfolio of the company LNZ Group a large selection of products against diseases, pests and weeds is presented, which work effectively, and more than one farm in Ukraine has been convinced of this. Farmers trust the company's brand and know that all problems can be resolved.
Motivation, learning and daily work are the basis of a successful manager
If a person wants to connect their activity with the agro-sphere and be a successful salesperson, first of all, they need to be as open as possible in communication, ready to learn and have a flair for sales, advises Ihor Rudenkyi. A person must be motivated in order to do more.
The three main principles of a successful manager in agro:
- to be a good salesperson,
- a psychologist,
- capable of learning.
In addition, one should not be afraid to communicate with people, identify the client's needs, calculate in advance and know the challenges that can be encountered in sales.
The office director notes that in the agro-market, especially during the period of the war, very many distributor companies have relocated to the centre and west of Ukraine. This has intensified the competition, so if a person does not work here and now, their place will be taken by someone else.
